Article on app downloads at mcdonalds

In addition to monitoring the number of app downloads, the brand also keeps up with registration numbers and in-app activity. The chain may ask them to input their location of residence so that it can remember the nearest bricks-and-mortar restaurant, and subsequently localize the mobile offers sent to those customers.

Since many consumers feel their smartphones are inundated with various mobile apps, it is imperative that brands offer long-lasting value to prevent deactivation. Additionally, the fast food chain has found success in leveraging sports activations within its McD mobile app that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets see story.

As the Big Mac marketer gears up to tackle with a wider focus on mobile commerce, it must also continue to enhance the in-store experience. Several of its restaurants in Britain have already begun tapping modernized in-store platforms, such as self-order kiosks and customized order pick-up options. McNally said. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more.

No problem. Customize and save your favorites to quickly reorder for your next visit. McDelivery prices may be higher than at restaurants. Download and registration required. Data rates may apply. This app is better than most fast food apps when it comes to ease of use, customizing and managing orders. If I had written this review a year ago, it would have gotten more stars; however, there are some growing issues related to limitations on orders that need to be fixed. The deals being offered are becoming more complicated and causing more and more problems.

For example, I created an order that declined to process because a deal I was able to apply to my order was no longer being honored at a particular location at a particular time. This caused me to start over completely, picking another deal that is appropriate to a different order combination. It would be my recommendation to reprogram the app to not record the use of a deal until a purchase has been completed and change the 24 hour policy to 20 hours so that customers that pick up a daily breakfast at a slightly earlier time than the previous day can use another deal.

Reoccurring glitches in payment processing has also been on a rise of late. Several customers pay with the app and are asked to pay again when going to the drive-up window. My online banking shows I am billed twice and at the end of the day, one of the two transactions are being credited back.

Please give our McDonald's Mobile App team a call at , so we can look into this further. If it was no longer available, why show it as an option?

I recently had to place an order three times because the app timed out when my screen went to sleep. McDonald's is kicking off the season with a tasty free large fries offer , and there's absolutely no purchase necessary.

All you'll need to do is download the McDonald's app — which is available on Google Play and the App Store — on your phone. After you've downloaded the app, you'll need to register an account. BTW, you need to be a first time user of the app to be eligible for the offer.

Once you've registered, you'll see the offer appear in the deals section of the app.